You're Right! Pop Rocks were invented in 1956 by General Foods research scientist William A. Mitchell and introduced to the general public in 1975. Small amounts of carbonation are released causing a mild "exploding" sensation and "sizzling" noise. Though Pop Rocks had been extensively tested and found safe, the combustive candy still alarmed residents in Seattle. The Food and Drug Administration set up a telephone hotline there to assure anxious parents that the fizzing candy would not cause children to choke. Mixing the candy with carbonated drinks would cause the stomach to explode, was the popular whisper. Further, according to playground lore, an overly-cute kid who achieved fame in LIFE cereal commercials had died of this. General Foods was battling "exploded kid" rumors as early as 1979, a scant four years after the product's introduction. They took out full-page ads in 45 major publications, wrote some 50,000 letters to school principals around the country, and sent the confection's inventor on the road to explain to all and sundry that Pop Rocks generate less gas than half a can of soda and ingesting them could inducenothing worse in the human body than a hearty, non-life-threatening belch. Despite all these measures, the rumors abound even to this day. The company stopped marketing Pop Rocks around 1983, and this is often pointed to as "proof" that the candy was so harmful it had to be pulled from the shelves. What's less known is that Kraft bought the rights to the product from General Foods in 1985 and then marketed it as "Action Candy" through a company named Carbonated Candy. Pop Rocks are now back out in the open and you can now buy them online! Pop Rocks Candy website will provide more action, entertainment for your whole mouth, and dismiss hearsay. And allow refined and worldly consumers a place to buy hard-to-find POP ROCKS.