You're Right! In the Seventies, a firm did a study of Beauty Salons to see whether or not the manicurists would ever actually use Palmolive Liquid to soak the customer's nails. Surprisingly, they found it was perfectly acceptable, in fact they found several salons that actually used it when they ran out of their regular stuff. Colgate-Palmolive Company used Madge the Manicurist (Jan Minor) as their spokesperson in a series of successful television spots from 1966-92. Working in the Salon East Beauty Parlor, Madge pre-soaked all her customers fingernails in Palmolive's green dish washing detergent and advised them "Palmolive softens hands while you do the dishes." Her catchphrase was "You're soaking in it." Jan Minor who played Madge the Manicurist is now retired and lives in Southbury, Connecticut. Jan is married to Richard Merrell Herron from the soap opera ONE LIFE TO LIVE. The Madge character is still popular around the world. The French called her Francoise; the Germans called her Tilly; and the Finish called her Marissa. According to Jan Minor "When I get off the plane, it's always, 'Madge!'" The campaign was created by Ted Bates ad agency in 1966.