You're Right! What is the one thing every (straight) man wants? Women. Women quivering uncontrollably before their raw, naked sex appeal. An appeal so strong, that total strangers (who also happen to be supermodels) will throw themselves at him in public. This after shave lotion came with 'self-defense' instructions to fight off the hordes of sex-crazed women attracted by the cheap lemony-lime scent. There were dozens of products being advertised on TV in the Sixties that promised hysterical reactions out of suddenly oversexed women - but when truth in advertising (and feminist protests) laws took hold, suddenly they were toned down. These particular spots were so successful that Hai Karate remains a Christmas gift favorite for once-hip dads everywhere.