You're Right! In the many years that Pillsbury produced Funny Face, they often turned to advertising to promote the drink mix and generate interest. Many of the early ads deal with contests to win special Funny Face items but as time progressed the ads tended more towards premium offers that could be redeemed by sending in proofs of purchase and a nominal cash sum. The main place that ads were run was in the Sunday comics sections of the newspaper. This was probably the most effective avenue of promotion other than offers on the actual packs. General Mills responded to Pillsbury's drink mix by energetically increasing the advertising for its Kool-Aid brand. Funny Face tried hard for about 10 years, but never achieved even a fifth of Kool-Aid's market share. Consumers thought the funny little fruit faces were cute. But apparently when they thought of after-school refreshments, they still thought of Kool-Aid.