The advertising agency-Doyle Dane Bernbach-created this one commercial in 1972 for Quaker Oats Co.'s brand, a "nutritious" cereal that tastes good, and the company spent years trying to come up with a second anywhere near as good. Two brothers get their younger sibling, Mikey, to try this cereal and, surprise, he likes it. "Hey, Mikey" entered the lexicon. What was the name of the cereal? LIFE Cheerios Quaker Oat Bran Quisp Trivia Archives